Americana (2023 - Present)

"Americana" is a photo series that delves into the intricate tapestry of American fashion influences across the globe. This collection is more than just showcasing American fashion; it is a deep exploration of how designers from diverse backgrounds weave elements of their unique heritage into their creations and subsequent presentations, while still encapsulating an unmistakable essence of Americana, sometimes by design, sometimes not.
New York, NY 

The project is predominantly shot on instant film, an unconventional yet voyeuristic lens into the inner-workings of high profile fashion shows, distinct from the sharp, high megapixel, high frames-per-second digital camera coverage of today’s runway. It features runway moments, at times backstage moments, and almost always guests-of-shows shots from Fashion Week events.

The Space Between (2022)

The Space Between is the first iteration of my portraiture process, which is always a work-in-progress. It challenges personal boundaries to create more intimate portraits. Subjects embark on a guided portrait shoot and card game experience (featuring deeply intimate and personal questions) designed for young creatives, documenting the journey of opening up to a stranger.
New York, NY 

The theory is, artists and public figures eventually develop an outward facing “personal brand” that shelters the true self. There’s a workshopped and rehearsed self-introduction, life story, creative process, etc. which is shared with the rest of the world through interviews. The card game is designed to tear down that boundary to get to know who they really are. Not who they want to be or wish to be seen by the public eye.

Human x AI Collaboration (2022)

With the breathtaking breakthroughs in GPT and GANs in 2022, especially the excitement of productizing artificial intelligence technology for creative purposes, the discourse in the art community has largely been around the ethics of A.I. and an endless back-and-forth on term definition and redefinition (i.e. “what is art?”).
New York, NY 

This series attempts to perceive generative art as a component or intermediary of a larger creative process, rather than the end product. I set out to develop a new workflow that integrates artificial intelligence to help reduce the time I spend in planning & presenting ideas, so I can focus on creating. In the process, I let an AI run wild on my portraits and attempt to replicate my style. How do you think it did?

Is This Camp? (2019)

“Is This Camp?” is the last project I shot in Paris of 2019 before I returned to New York. It plays on motifs I saw at Paris Fashion Week for Spring/Summer 2020, recreated with a cheap costume store morph suit and thrifted clothes.
Paris, France

Pictured in color is the last-minute shoot I pulled together with my model Agata, who saw the vision and created the spectable along with me. Pictured in black and white are reactions that my photo assistant and I captured in secret.

Contact: Say hi over email.
© 2024 Johnnie Yu. All rights reserved.